“…the worst ever?”

How many of you are good at what you do?

No, I don’t mean “just average” or “so so”… I mean GOOD, GREAT or even FANTASTIC.

My guess is “quite a few”.

But the age old complaint is:

“How do I let people know about me and what I can do for them?”

The average person thinks “I just need to figure out a way to get more TRAFFIC to my website”… OR… “I just need to figure out how to advertise more and tell people about what I have.”

And that leads us to people trying to sell “shiny objects” or “glib answers, methods, and systems to frustrated business owners and entrepreneurs that are desperately seeking answers to these problems.


How do I stand out?

How do I get people to notice me?

How do I tell them and show them that I am far better than anyone else?

I need to tell you what I did.

Because it worked like crazy for me.

I was living in Costa Rica and had just retired. And I decided to start another business… so I started a real estate company…mainly because there were no licensing requirements and very few rules and regulations.

And all of my competition was the same…they catered primarily to baby boomers… their websites were alike… and they were indistinguishable from each other.

And all of them would say the same things and tout Costa Rica as the greatest thing since “sliced bread.”

But I remembered when I visited and eventually purchased land in the country that I wanted to know EVERYTHING about the country and living there.   But I couldn’t find anything negative … and no one would even say anything remotely bad.   And of course, there are negatives about everything.   The worst thing I heard was “well, sometimes you can’t buy the same foods as you can back home.”

Wow, thanks a lot.

I decided to tell my list, my readers and my market the “good, the bad, and the ugly” about Costa Rica.

I got slammed.   By all of the other realtors naturally… who told me that I was going to drive away buyers AND that I was going to “hurt their business.”

But the market… and my potential buyers loved it.

And here is the first thing I did to make the market sit up and take notice:

I took out an ad… a banner ad… that went on the first page of the most popular online “gringo” and expat paper in the country.

It was entitled… “Is This Man the WORST Realtor in the Entire Country?”

It had my picture on the ad with a circle and a large X in red. And it linked to an explanation which explained my “brand” of “the good, the bad, and the ugly.”

The editor later told me that it was their most popular ad EVER.

And did it work.
It definitely made me stand out… and the tagline of “good, bad and ugly” branded me and helped me nearly dominate my marketplace.

Does this make sense to you?

 Can you do the same thing?… for your business?

Yeah you can… and if you can’t see how… then watch for my next post here.

I’ll have some more samples and suggestions about how you can differentiate yourself, make yourself stand out, “reinvent” yourself… and start dominating your own market, no matter how different it is.

If you have problems being noticed…

This is the first step to your solution.

Thanks for reading.



“Remember how Tony Robbins got people to pay attention to him before they knew his name?”

How many of you remember how Tony Robbins got his start?

Probably not too many because now… today… everyone knows who he is and what he does.

His famous “firewalk”

People were talking about it almost immediately.

He would walk across hot, burning coals… to demonstrate mind over matter.

No one had seen anything like it… at least not in person.

That’s how he got his start.

He created controversy… interest… and people were talking about him.

And he got people to listen to him … all because of his firewalk.

What is YOUR firewalk?

What have you done to make people notice you?

How do you stand out?

What are you doing NOW to get your potential buyers… your marketplace … to pay attention to you?

Send out a few emails?   Write a blog?   Take out a few ads?

Maybe you’ve joined a network marketing group?

But one thing is certain… you’ve tried a LOT of different systems and methods… and nothing has worked the way “they” said it would

How do you market yourself?

You would love to be as popular as Microsoft, Coca Cola, or Google… but you don’t have millions of dollars to spend.

But… you don’t need to either.

I want to tell you one “little thing” that I did when I started a business AFTER I retired:

I designed a banner ad which went on the first page of an online paper that most of my target audience read… probably cost me about $75.

It said ( along with my photo ) “Is This Man the Most Hated Realtor In the Entire Country?”

OMG… the response was unbelievable… some people said I was as dumb as dirt… my competition hated me but loved the ad… but EVERYONE noticed it.

This was also the prelude to my being written up in Newsweek as well… and that didn’t hurt my exposure either.

know… you’re saying “I couldn’t do anything like that!”

Maybe not… but I would be willing to be that you COULD easily figure something out that would get you noticed.

You know you could… but maybe you don’t want to stand out?

BUT if you don’t you will never dominate your marketplace… because you need your buyers to notice you before they will buy from you.   They won’t see you if all you do is send out a few emails or place a few ads in the classifieds.

Do you want to know a few other things that I did?

I listed several more things in my book, The Reinvention Protocol.

I am not going to tell you it’s available for Cyber Monday… I hate that.

But… if you visit my profile… message me or send me an email (randy@reinventionprotocol.com ) and I will send you a complimentary copy of my book.

And no, I won’t harass you to buy anything either.

Being a small business and an entrepreneur is tough… and this is my way of giving a little back.

Hey, at age 70, I got a little latitude.   We old men have a tendency to do that sort of thing.

Send me an email…

Thanks for reading.